Magnuson Superchargers
Brand Keyart Development
As the lead designer, I spearheaded the redesign of MAGNUSON Supercharger’s “BRING IT” campaign.
Boosting Magnuson’s image which was suffering due to inadequate and outdated marketing material which failed to connect with its core audience and certainly failed to attract possible clients to the brand. They were being out shined by their competitors even though they had a superior product. It was our job to make Magnuson cool again.
This project aimed to not only improve the aesthetics of the Magnuson’s marketing material, Helping it standout from the competition in an exciting way but also make it memorable.
Mobile Keyart.
A very cool and contemporary vehicle wrap was created for Magnuson to attend trade shows so they could represent the essence of the brand and the “it” factor that the company’s Visual Branding now commanded, in line with the quality and supremacy of their products, helping them assert once again their dominance in the performance auto industry.
The visually arresting graphics also told a story about the company’s portfolio and areas of expertise: the three flagships vehicles were featured on the three sides of the trailer.